{
  "project": "roots-site",
  "title": "姓氏溯源",
  "positioning": "为一个姓氏建一张活的、能撮合生意的全球宗亲网络。",
  "audience": "海外宗亲会、姓氏总会、侨团、同乡会负责人",
  "languages": ["zh", "en"],
  "pricing_model": "三层价值对应三段收费：建设费（一次性）+ 年度平台费 + 撮合成交分成。",
  "pricing": [
    {
      "name": "启动 / 试点版",
      "audience": "单姓 · 单个宗亲会",
      "setup_cny": 88000,
      "setup_usd": 12000,
      "annual_cny": 36000,
      "annual_usd": 5000,
      "commission": "3%",
      "featured": false
    },
    {
      "name": "标准版",
      "audience": "区域宗亲会 · 多分会",
      "setup_cny": 188000,
      "setup_usd": 26000,
      "annual_cny": 88000,
      "annual_usd": 12000,
      "commission": "2.5%",
      "featured": true
    },
    {
      "name": "旗舰版",
      "audience": "全球总会 · 多姓联合",
      "setup_cny": 380000,
      "setup_usd": 52000,
      "annual_cny": 188000,
      "annual_usd": 26000,
      "commission": "2% + 定制",
      "featured": false
    }
  ],
  "pricing_addons": [
    { "name": "个人高级会员", "price": "¥365 / 人 · 年（约 $1/天）", "desc": "高级节点页 + 主动撮合推送 + 私域可见。" },
    { "name": "单场深度撮合服务", "price": "¥10,000–30,000 / 单（$1.5k–4k）", "desc": "线下对接 + 尽调 + 落地陪同；服务费可抵扣分成。" },
    { "name": "宗亲故事 / 招商片", "price": "¥5,000–20,000 / 条", "desc": "对外内容产出：宗亲故事、招商短片。" }
  ],
  "pricing_commission_ladder": {
    "title": "撮合成交分成 · 大额阶梯",
    "brackets": [
      { "range": "成交额 ≤ ¥500 万", "rate": "按套餐基础比例（3% / 2.5% / 2%）" },
      { "range": "¥500 万 – ¥2,000 万", "rate": "基础比例递减约 0.5 个百分点" },
      { "range": "> ¥2,000 万", "rate": "面议 / 设封顶" }
    ],
    "note": "深度撮合服务费可抵扣分成。"
  },
  "pricing_notes": [
    "海外侨胞按美元报价。",
    "深度撮合服务费可抵扣分成。",
    "具体报价以演示后方案为准。"
  ]
}